Tag Archives: Mascara

Limited Edition Makeup Collection: ‘Me Encanta’ by Alima Pure

6 Jan

Happy New Year Natural Beauties! I love this time of year. I always feel refreshed and ready to take on new challenges, channel creative energy, and create focus for the road ahead. I have made a few major goals, one of which is to approach everything I do with passion and purpose–even in the smallest things. I received something recently that reminded me of this goal and I wanted to start my 2014 posts by telling you about it. Let me introduce you to a very special limited edition makeup collection: Me Encanta by Alima Pure

Alima Pure's Limited Edition 'Me Encanta'

Alima Pure’s Limited Edition Me Encanta

When Kristen Arnett, international makeup artist, and the lovelies at Alima Pure sent me the Me Encanta collection, I was impressed. The collection is so much more than a combination of pretty colours and was inspired by Kristen’s recent trip to Spain. There, she was inspired by the flamenco dancers who as she says, “were pure feminine power and beauty” and expressed a story with every movement. The dancers channeled deep emotion and possessed many opposing characteristics; strength and softness, femininity and masculinity, colour and darkness. It was with this in mind that she created a collection that can be worn in many different ways and for many different skin tones, so that each woman can express her own juxtoposing characteristics and moods. For this very reason, I called up my ‘Bestie’ (who happens to possess features opposite from me) to share in this makeup adventure. We followed Kristen’s tutorials for both the ‘chic’ look and ‘sultry’ look. (As much as we loved the sultry smokey eye on Kristen’s model, it was a bit much for both of us and we opted to stick with the ‘chic’ look that uses delicate, soft definition with subtle colour).

Lina and Me wearing Alima Pure's Me Encanta collection

Me and Lina wearing Alima Pure’s Me Encanta collection

I was a bit hesitant at first to use the deep blue Flamenco eyeshadow since I usually stay away from such bold colours on my fair features, but I was delighted to find that the rich colour really made my eyes ‘pop’ without harkening back to that 80’s look we would all like to forget. It was also interesting to see how different the shades appeared on my skin tone compared to Lina’s. It took far less Pink Satin Matte Blush on my cheeks than hers to get that muted glow, but the tone worked beautifully on both of us. Same with the Sombra Contour Powder, which I was happy to see did not leave me looking like Malibu Barbie.

Alima Pure 'Me Encanta" collection: Sombra, Flamenco, Pink

Alima Pure Me Encanta collection: ‘Pink’ Satin Matte Blush, ‘Flamenco’ Eyeshadow, ‘Sombra’ Matte Contour Powder

The Me Encanta collection includes:

Baila Lip Tint- warm burnt red

Pink Satin Matte Blush- soft muted pink

Sombra Contour Powder- sandy brown

Flamenco Limited Edition Eyeshadow- deep rich blue

Black Natural Definition Mascara- separating and lengthening

The collection is available exclusively at Alima Pure for US $50.00 ($86.50 value)

Alima Pure Balia Lip Tint

Alima Pure ‘Baila’ Lip Tint

The Baila Lip Tint was definitely our favourite. The warm, burnt red worked perfectly for both my fair complexion and Lina’s olive skin tone. We actually couldn’t stop applying it (and licking our lips) because it is so creamy and moisturizing–and tastes like chocolate (thanks to the cocoa butter)!

Me Encanta can mean “it sings to me” which is a beautiful description of this collection. Be inspired to try new things this year, maybe even some new looks and products too! And as you go about your year let the things around you ‘sing to you’ as you experience their beauty and as you express your own beauty to the world!

Happy New Year! What are your goals and aspirations for 2014?

The Search for the Perfect (Natural) Mascara

25 Jul
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Josie Maran GOGO Instant Natural Volume Mascara: For each GOGO mascara purchased, Josie Maran Cosmetics will donate one mascara to a City of Hope cancer patient/survivor.

Finding the right mascara is a tough one. . . especially when going natural. I have tried many natural brands that work fairly well, but all seem to fall short in some area, whether it be volumizing, curling, or lengthening.

Mascara is a personal preference, and everyone seeks a brand or a type depending on their needs. For those looking for a lengthening mascara, 100% Pure’s Ultra Lengthening Fruit Pigmented Mascara is a great option. As you might presume, it’s coloured with 100% pure fruit pigments. The mascara comes in four colours: Black Tea, Blackberry, Blueberry and Dark Chocolate. The brush is narrow and the bristles are fine which is perfect for separating and defining each lash.

My lashes are extremely straight (I mean absolutley NO curl), fairly long, and relatively light in colour. So when I seek a mascara I look for one that is volumizing and curling. Josie Maran’s GOGO Instant Volume Argan Mascara works for me in both of these departments. It comes in one shade, ‘Pitch Black’, which glides onto lashes in a rich glossy colour with no flaking and minimal clumping. The brush aids in lifting and curling the lashes while the mascara thickens and adds volume. My only complaint with this mascara is the size of the brush. It took me a while to get used to the width, which makes it more difficult to cover short lashes and get into the corners of the eyes. All in all though, it’s a winner in overall performance.

Disclaimer: For those of you who are used to using mascaras with plastic polymers, unfortunately you will never get the same length with natural mascaras. 

No mascara

No mascara

Now you know my secret. . .

With Josie Maran Instant Natural Volume Argan Mascara

With Josie Maran Instant Natural Volume Argan Mascara

On the Environmental Working Group’s (EWG) Skin Deep database, Josie Maran’s GOGO mascara is rated as a ‘2’, which means that the ingredients pose a low hazard. The mascara contains no cancer causing ingredients (and no formaldehyde, thank goodness!), but does contain some irritants. Most notable is phenoxyethanol, which is a common cosmetic preservative. I would prefer not to have this in my mascara, but sometimes you pick your battles. For those who have major sensitivities, I would recommend 100% Pure’s mascara instead. It is also rated as a ‘2’ on the EWG’s Skin Deep database, but does not contain the same irritants as Josie Maran’s GOGO mascara.

Josie Maran Cosmetics are conveniently available at Sephora, another reason why I love this product! Now, I am a strong advocate for independent shops and local retailers. Unfortunately though I can’t always be running around the city, or waiting a week for the mail to arrive. If buying synthetic products is motivated solely out of convenience, and if it means more people will opt for the natural version, than I am all for the option of buying amazing natural products at big commercial stores. Just note: not all Josie Maran products are created equal and some are not as natural as they say. Be aware of what you are buying, check out the EWG’s Skin Deep database for yourself, and always look out for greenwashing!

So natural beauties, what amazing makeup items have you found that rival their synthetic counterparts? Please share!

– Seanna

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